BB: I’m glad I didn’t know what I didn’t know before I started this business. Bill’s tip: “Shaving cream can eliminate friction for über sensitive skin. Sections of this page. “I like to say we’re skin care, not salad dressing,” says the line’s founder, Bill Baker. Favourite feature: 100 per cent natural products that are suitable for even very sensitive skin.Most are available without scent, so they won’t clash with your posh perfume. What inspired you to start? Successful marketing requires planning and resources. By Deidra Barton “What goes on your body, goes in your body,” is the Consonant Skincare team’s philosophy when it comes to beauty products. Organisé par. Founder Céline Tadrissi was inspired by the Canadian wilderness to create her skincare line, and takes pains to source ingredients—like their proprietary Céla Complex, a blend of six Canadian botanical extracts—wherever possible. But when I canvassed some of my friends and coworkers about these harsh ingredients, no one knew how harmful they could actually be. Consonant Organic Foaming Face Wash, $18. Nothing beats natural for capital I inspiration. Often times, you see a brand, product or idea abandoned early on once the realities of what it will actually take to grow and succeed (especially to become a viable business) really set in. Consonant Skincare-Product Review. Now that she’s stepping out from behind the scenes to the front lines, keep an eye on Carly here for the inside scoop on runway news and beauty fixes. Notify me of follow-up comments by email. Craig Patterson, now based in Toronto, is the founder and Editor-in-Chief Retail Insider. Schaf Skin Care for Men 01 Shave There is no easy answer. Apply a drop of HydrExtreme full strength to any fine lines or dry spots, and you’ll start to see results almost immediately.”. Organisé par. I’ve made a lot of sacrifices to get Consonant Skincare off the ground. Bill prefers the four titanium blades on these razors to give a smooth shave and the reverse edging blade to trim facial hair. Bill’s tip: “Using the same razor forever can cause all kinds of stress to skin. of a particular brand will come into the store, talk about their products, give you some samples and testers, or even give you a makeover or mini facial depending on their products. Being an entrepreneur may sound desirable and cool, but true #entrepreneurlife is extremely hard work that’s both difficult and challenging. Name & Title:  Bill Baker, Founder and CEO. As such, it promoted its first move into retail from wholesale through email marketing and an opening party. 2. Consonant Skincare. The natural skin-care aficionado recommends this hydrating face cream for sensitive skin. 5. One of my most favourite things about the company, however, is the founder himself, Bill Baker, because he happens to be one of the loveliest and most gracious people you will ever meet–which is a quality I really love in people in general, but it’s always really refreshing to find in a leader. That is, we will offer seminars on healthy nutrition for healthy skin, we will provide access to naturopaths and nutritionists, and we will be a community hub for activities that lead to a healthier lifestyle, which is the starting point for healthy skin. There is also the opportunity to build a national brand relatively efficiently. About fifteen years ago a co-worker was making natural soap at home and bringing it to the office to sell. Frizz won’t stand a chance with Bill’s choice for added texture. Then I met the founder, Bill who is a super nice guy and I liked the brand even better. But in our new store, customers will have an experience. It is extremely dry, prone to sun damage, and very sensitive. @welldotca congrats on the opening of your 1st bricks and mortar store! When it opened its second store in the city’s downtown core, it took more of an influencer and outreach approach. Your email address will not be published. 3. I’m a Virgo, so I love habit and routine. Q: Can you briefly describe your business, including when it was founded, its goals, and why you chose to locate where … Join us for digital seminars, classes and other fun … BB: We like to say Consonant Skincare is for people with skin. When Consonant opened its first store in Toronto seven years ago, it did so on a shoestring budget, says William Baker, president and founder of Consonant Skincare. The greatest thing about Detox is that every once in a while, an ambassador (or sometimes even the founder!) E7: Do you have a daily or regular ritual you practice that you love? Founder Rose-Marie Swift's tale of discovering a high chemical load from exposure to cosmetics really struck a chord with me, and so I try to wear things with safe ingredients when I'm not testing. E7: Where do you go or what do you do to look for inspiration? Keep reading to meet Bill and his company! This is (part of) why I’m genuinely so thrilled to have been able to witness the constant growth and continued success of Consonant Skincare; a Toronto-based Canadian skincare company that’s dedicated to creating great natural products for their customers. We talked to founder Bill Baker to find out more about how he is working to change our perceptions of natural skincare. E7: How do you stay organized, balanced and motivated? This shaving cream gives you the perfect shave. We formulate award-winning, clinically-proven natural skincare products. Consonant HydrExtreme. The first, is how fragmented the market has become. It can be challenging, it can be frustrating, and it will probably take a lot longer than you think. I always shave after a shower, which softens my beard and ensures my skin doesn’t get red or irritated.”. Edit Seven: Tell us about your brand, what do you do? RELATED READ: Why Women Skip Meals to Save Up for Beauty Products. But now that investment is paying off, so I’m glad I did it. Conventional wisdom says you can’t have it all, but Consonant Skincare’s Bill Baker is proving otherwise. She is beyond incredible. This is not meant to sound negative, but it is the reality of a small business. For latest in fashion and beauty, pick up a copy of The Kit’s print edition found inside The Toronto Star on Thursdays, and The Vancouver Sun, Edmonton Journal, Calgary Herald, Ottawa Citizen and Montreal Gazette on Saturdays. Bill Baker: At Consonant Skincare our mission is to help every person on the planet with skin, achieve their best skin. 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