Here, the disparity in market share is pronounced. 3.0 out of 5 stars 2. Last updated 1/1/20. Moreover, the company will control over 50% of the US eCommerce market by 2019. Free two-day shipping (83%), video and music streaming (10%), PrimeExclusive deals at Whole Foods (5%), free audiobooks & magazines (1%), and other (1%). In 2018, Amazon’s revenue grew by 31%. The US consumers have bought more than 100 million Echo devices to run Amazon Alexa. AWS Amazon reported Amazon Web Services (AWS) revenue of $11.6 billion for Q3 2020, compared to $8.9 billion … When it comes to creating innovations and programs that set the standards, Amazon has no equal. Remember that the next time you see someone claiming that AWS subsidises Amazon.). On the other hand, you could also guess that AWS, Prime and maybe advertising have a larger proportion of their business in the USA, meaning US ecommerce would have to be smaller to make the maths work, but we don’t really know. A historical look at Amazon's sales growth, broken down by its first-party and marketplace sellers' sales. Aside from its eCommerce dominance, Amazon is renowned for its remarkable public cloud services. In regards to trend growth, both Amazon and Google have suffered from a slowdown after reaching the product maturity stage. On average, 45% of US consumers scroll through at most two search pages when searching for a product to buy on Amazon. Besides, Statista revealed that on average, an Amazon Prime Member spends $1400 on eCommerce shopping, compared to $600 spending of non-Prime members. excluding cars, car parts, gasoline stations, restaurants and bars) of $3.6tr in 2018. But Amazon's market share is … Amazon.com, Inc. write a review. 68.9% of Amazon traffic comes from the US. So, we need to consider both Amazon’s own sales and the value of third party sales (together, GMV) in market share, and again we know the global number but not the US number. Amazon Ebook Market Share 2019-2020 If you publish on Amazon, we recommend you go beyond and think bigger. N/A. This is a coherent argument, but not a complete one. It also offers the most extensive product catalog (at 353 million products) and has an enormous market value of $993 billion. On that basis, Amazon’s real market share of its real target market is closer to 6% (it’s 2/3 the size of Walmart). Although Amazon’s cloud market share is noticeably bigger than Azure’s, the year over year change indicates that might not last long. There is no doubt Amazon provides an established customer base, but for increased acquisition, you should advertise strategically, implementing new technologies, and price more dynamically. On the other hand, a whopping 89% of US consumers visit Amazon at least once a month. Prime Day is an annual shopping window that is exclusively available to all Prime members. At the end of 2018, AWS had 33 percent of the market and Azure 15 percent. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. On the other hand, some of those third party products will be competing with products that are sold and priced by Amazon, and setting their own prices accordingly. These statistics affirm that Amazon is a comprehensive traffic resource. Getting down to the finer details,  electronics (44%) are the most frequently bought product on Amazon. The simple answer is that the US government gives a number for total ecommerce sales as an economic statistic: in 2018 the number was $522bn. But how big? A popular research firm sounded the buzzer on Amazon’s market share earlier this year only to slash its estimate from 50% to 38%. Amazon.com: Market share. AWS had 5 times more deployed cloud infrastructure than the next 14 competitors combined as of 2018. document.getElementById("comment").setAttribute( "id", "a5f13bd0351369f07039b26ac565cb36" );document.getElementById("g870abf955").setAttribute( "id", "comment" ); FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We often hear that it has ‘huge scale’, and maybe it’s ‘dominant’, or even ‘a monopoly’, but what does that mean? Interestingly, in Q1 2019, Amazon announced a 17% increase in sales, hitting $59.7 billion in revenue. Amazon doesn’t actually tell us the splits, but we can make some reasonable estimates. What market share would that give Amazon? In a nutshell, the statistics show that Amazon’s dominance is not waning anytime soon. If we exclude the stores, ~66% of Amazon’s revenue is in the USA, and it seems reasonable to assume as a starting point that the same proportion of ecommerce is also in the USA. There is no doubt, Amazon market size will continue to grow. In the U.S., the company's share of all retail sales is as high as 7.7 percent, including sales made by other retailers who sell on Amazon's Marketplace. Understand your visitors with Statcounter See why over 2,000,000 bloggers, web designers, marketing and SEO professionals and small business owners use Statcounter to grow their business. How big is ‘big’? A cynic might say that this is a bit like deciding that Ferrari has a monopoly on Italian sports cars made by companies whose names begin with ‘F’. Rate Amazon Kindle. The increased income from the third-party seller services doesn’t tell the whole story. Interestingly, 3,000 sellers joining the eCommerce giant every day. To put things in perspective, this is more than Amazon’s top three competitors combined, with eBay coming in at 6.6%, Apple at 3.9% and Walmart at 3.7%.. Needless to say, Amazon is the leader in online sales, with no sign of slowing down anytime soon. Meanwhile, the Amazon Chime SDK uses 14 data center regions, and Microsoft ACS touts 18 data center regions. That slower growth means it's losing market share to big-box competitors. That is, a central part of the regulatory process is ‘market definition’, and in the past the EU has defined Microsoft as having dominance of the market for ‘commercial third party PC operating systems’, and Google Play as having dominance not in ‘app stores’ but in Android app stores. As an illustration, look at the success and growth of the Amazon Prime subscription. In 2018, 58.7 million US households had an Amazon Prime subscription. On the other hand, 20% search for a new product on search engines like Google, 4% on brand websites, 4% on retailer websites, 3% on other marketplaces, and 1% on social media. When looking at quarter-over-quarter growth between Q4 2017 and Q1 2018, Amazon gained share … Additionally, 2017 Prime Day sales surpassed Amazon’s sales for both Cyber Monday and Black Friday. Since 2016, Amazon shares have steadily grown their value by over 200%, from roughly US$607 per share, to its current sale price of US$1,845 per share. Finally, of course, Amazon is growing. Ingrid Lunden @ingridlunden / 2 years Amazon has already been in the crosshairs of the White House when it … While most of the Amazon data only provides approximate values, we can see that the platform is the first choice for consumers. Besides, in the most recent years, Amazon has recorded steady growth in net revenue. Regulators pick and choose market definitions depending on their objective, and this will probably happen to Amazon - it’s definitely dominant in books and definitely not in cars. Others in the list include: clothing, shoes & jewelry (43%), Home & Kitchen (39%), beauty & personal care (36%), books (33%), cell phones & accessories (28%), movie & TV (25%), pet supplies (20%), sport & outdoors (17%), grocery & gourmet food (15%), automotive parts & accessories (13%), and baby products (9%). Running the numbers, Amazon has about 35% of US ecommerce. 0.19%. Life is complicated. Surprisingly, of the total Alexa-enabled device owners, only 2% have used it for shopping. We expect this momentum to continue into 2021 when it will reach 39.7% market share. Moreover, as of 2018, Amazon controlled 73% of the US smart speaker market and 27.7% of the global smart speaker market. This is a significant growth rate compared to Google’s 23% revenue increase. Customers don’t just flock to the platform for the products, but also Amazon’s stellar services. Better still, with a big chunk of the top sellers on Amazon using the FBA service, one thing is evident. Of those that click on an Amazon ad on the internet, Google contributes 76%, Facebook (49%), Instagram (21%), Twitter (14%), Pinterest (12%), and Snaptchat (7%). Besides, the affiliate program has been a reliable income generator for Amazon. Amazon Usage statistics have shown that, during April 2019, Amazon had close to 2.4 billion desktop and mobile visits. The Amazon market share is a very important consideration, but don't miss out on potential sales outside of just Amazon. As I’ve written elsewhere, I don’t think Amazon is well suited to create proliferating models - it has to do almost everything in the same way. Part of the reason Amazon has gobbled up the lion’s share of the eCommerce market is its Affiliate program. Despite moderate revenue growth of 0.74 % within Media segment, Amazon com Inc improwed its market share within this segment to 57.56 %. The following statistics offer a window into the needs, wants, and behavior of today’s customers. Stay on topic. More data show that as of March 2019, Amazon Prime membership had grown to 103 million members, up from 95 million subscribers registered in June 2018. Amazon is a big company, but what does that mean? The number is projected to balloon to 68.7 million households by 2020. Benedict Evans recently did a great 2018 market share analysis for Amazon on its share of US e-commerce and addressable US retail. Spencer Soper. Secondly, its ability to stay at the forefront of the shifting trends has made it easy to deliver on the expectations of customers. ), Number of U.S. Amazon Prime subscribers 2013-2019, More Than Half of US Households Will Be Amazon Prime Members in 2019, Total number of U.S. households with an Amazon Prime subscription 2018-2022, Average spending of Amazon Prime and non-Prime members 2015-2019, Amazon by the Numbers: Stats, User base & Fun Facts, 8 FASCINATING AMAZON STATISTICS TO KNOW IN 2018, Alexa, How Was Prime Day? To put things in perspective, this is more than Amazon’s top three competitors combined, with eBay coming in at 6.6%, Apple at 3.9% and Walmart at 3.7%. Share this page. Amazon market cap as of December 18, 2020 is $1000B . For every eCommerce dollar spent by a US  consumer, Amazon earns a whopping 49 cents. To illustrate, with over 8,000 partner network members, 1,900+ AWS third-party software products, and 70+ infrastructure services, the AWS is a force to reckon with. In Q1 2019, Amazon broke the double-digit barrier in terms of sales. To repeat: Amazon doesn’t treat that $160bn as its own revenue and so it’s not in the revenue tables above - it only reports the $43bn of fees for handling it. For years, Twilio has been the leader in CPaaS market share. This might sound like an easy and perhaps boring question to answer, but if we’re going to talk (and worry) about a company’s size, we should probably want to know what size we’re actually talking about. However, the problem with comparing Amazon’s online sales with all online sales is that this presumes that Amazon only competes with other online retailers. On the other hand, 37% of nonprime members purchase online just a few times a year. $3,800 per share. Amazon is responsible for 50% of all US eCommerce…BEEP! On the one hand, 74% buy a product online at least every few weeks. Consequently, the global giant has delivered remarkable solutions like Alexa and Echo devices. Walmart’s US revenue in 2018 was $318.5bn. That said, you must strategize proactively and borrow a leaf from the Amazon market model. Clearly, owing to Amazon’s monstrous market size, the going is tough for competitors. Amazon U.S. Online Market Share Estimate Cut to 38% From 47% By . Interestingly, 26% of consumers buy the first product to appear on the Amazon search results page. Based on my DCF analysis, I estimate Amazon's fair … In total, Amazon accounts for more than 5% of the total US online and offline sales. By 2019, Amazon’s share of the total US eCommerce market is projected to hit 52.4%, up from 48% in 2018. By 2019, Amazon’s share of the total US eCommerce market is projected to hit 52.4%, up from 48% in 2018. Amazon's share of the digital advertising market is expected to grow from 8.8% in 2020 to 9.7% in 2021. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions. Better still, 55% of US consumers are current Amazon Prime members, 15% are former Prime members, and 31% are not Amazon Prime members. Amazon Inc (NASDAQ: AMZN) is making moves to capture a sizeable market share in India’s online pharmacy business, the Economic Times reports. On this graph, the Y-axis represents the number of digital transactions and the X-axis shows Amazon’s market share in each. 67. Besides, it provides numerous perks such as access to exclusive deals on Prime Day, access to Prime Video, and a collection of other benefits. Is 6% market share a lot? Prime subscribers and younger generation members are Amazon’s most frequent customers. Skip to main content. In the past Amazon didn’t disclose its GMV, but in the 2018 shareholder letter it finally gave a bunch of rounded numbers: global first party sales were $117bn (note this is slightly different from the $123bn above, given in the formal accounts in the same report), and global third party sales were $160bn, giving global GMV of $277bn and meaning that 58% of global Amazon ecommerce is actually made by third parties using its platform, not by Amazon itself. Amazon owns more than 90% market share across 5 different product categories [Report] Reports from Kleiner Perkins' Mary Meeker and e-commerce data … In 2018, Amazon overtook Google in product search. Three times out of four, on average, the most profitable firm is not the one with the largest slice of the market. Flipkart is the largest online retailer in India, with a 31.9% market share in 2018, followed by Amazon at 31.2%, according to Forrester. Gasoline stations had $511bn of revenue (co-incidentally almost exactly the same size as ecommerce) and it seems unlikely that Amazon will ever sell gasoline. At Yahoo Finance, you get free stock quotes, up-to-date news, portfolio management resources, international market data, social interaction and mortgage rates that help you manage your financial life. On account of convenience, the FBA has been a revelation that saves time and money. That slower growth means it's losing market share to big-box competitors. To illustrate, 2015 ($107 billion), 2016 ($135 billion), 2017 ($177 billion), and 2018 ($232 billion). Well, how big is Walmart? Indeed, Amazon’s electronics and nonmedia revenue rose 66% to $18 billion last year, helping it lift market share in different segments. Amazon has led a decade of disruption, contributing to a market shift that enabled e-tailers like Boohoo, Bonprix, and Zalando (to name a few) to grow into retail powerhouses. So, if you buy a $1,000 TV on Amazon from a third party supplier, Amazon will charge the supplier (say) $150 in fees for shipping and handling and commission, and report $150 as third party service revenue, but won’t treat the $1,000 as Amazon revenue at all. By the end of the Q1 of 2019, Amazon Web Services (AWS) controlled 31.5% of the global cloud infrastructure services market. Compared to 2018 statistics, that’s an increase of approximately 5.2 million households. However, only 53% of Amazon’s total revenue is the actual direct ecommerce business. Market share is the fool’s gold of modern business. Current Websites. That said, with its popularity primed for speedy growth, competitors will only peep helplessly as Amazon trailblazes the future of the shopping holidays. Paperback $13.99 $ 13. So for a category like electronics, you can see that there is a huge Additionally, more than 140,000 Amazon sellers generate over $100,000 in sales annually. But if we’re going to worry about the scale of the Amazon machine, which scale are we talking about? Amazon has more than 541,900 human employees and over 100,000 robot employees. Second question: $184bn sounds like a big number, but how does that compare to the competition? Number of monthly visits to Amazon.com from a mobile browser: Another one of Amazon’s ingenious creation is Prime Day. Amazon only boasts a mere 5 percent share of total retail sales, excluding food, across the country, according to data from the U.S. Census Bureau. This is a significant increase from 2.1 billion visits registered in February 2018. Amazon seller statistics show that there are over 6 million sellers (including inactive sellers). A scant 18 months later, AWS holds onto 31 percent while Microsoft’s cloud service has jumped to an impressive 20 percent. However, unlike the other two shopping holidays, Prime Day deals are offered in a 36-hour window. CIRP intimates that, on average, an Amazon Prime subscriber spends $1300 yearly, compared to $700 spent by non-member customers. Market space Websites Added. He has written extensively on these two subjects, being a firm believer in SaaS to PaaS migration and how this inevitable transition would impact economies of scale. U.S. Market Voice Assistant Popularity in 2018, Amazon Flirts With $1 Trillion Value Amid 8-Day Rally Streak, Worldwide Amazon online retail sales market share 2016-2019, Share of e-commerce sales in total U.S. retail sales 2010-2019, 47 Amazon Statistics To Bedazzle You In 2020, Amazon Statistics, User Demographics, and Fun Facts in 2018, amazon.com Competitive Analysis, Marketing Mix and Traffic, Total global visitor traffic to Amazon.com 2020, Desktop visitors to leading U.S. online retail properties 2018, Amazon: total active customer accounts as of 1st quarter 2016, Amazon Statistics (Revenue, Sellers, Prime & More! Investors may trade in the Pre-Market (4:00-9:30 a.m. As a result, Amazon’s market share will increase from 37.3% in 2019 to 38.7% this year while expanding its lead over the No. The company has distinctively managed to stay abreast of changes in the eCommerce industry, bulldozing its way to the crest. In 2017 AWS was amongst the top four public cloud providers, alongside Microsoft Azure, IBM Softlayer, and Google Cloud. Amazon's share of the digital advertising market is expected to grow from 8.8% in 2020 to 9.7% in 2021. Last updated 9/19/18. From reading these statistics, it is clear that Amazon is a monopoly and must be forcibly broken up into a number of smaller companies. MarketWatch reports citing data from eMarketer that in May, Walmart’s online sales surpassed eBay in market share of U.S. ecommerce sales. So, in the USA in 2018, Amazon was a little less than two thirds of the size of Walmart. Splitting out GMV is important because Amazon isn’t setting the price or choosing the selection for the third party Marketplace. If Amazon was still ONLY doing books, and it had even 90% of the US consumer print book market, that is still only 0.2% of US retail. The trend has recorded an upward trajectory in the last four years; Q1 2015 (44%), Q1 2016 (48%),  Q1 2017 (50%), and Q1 2018 (52%). The size of the addressable audience is astounding. But, it competes with physical retailers as well - it competes with Macy’s, Walmart and Barnes & Noble. Competitors. Amazon won’t either. Studying these statistics will help you understand online consumers’ needs. By the end of 2019, more than 51% of US households will be Amazon Prime subscribers. Also, FBA has lent a hand to sellers who are too naive to handle the packaging and shipping of products. Notably, Amazon has been at the fore of the endless shifts in attitude, demographics, technological advancements, and customer preferences. In 2018, Amazon’s share of the US ecommerce market hit 49%.That’s 5% of all retail spent across the entire country. So, since we want to know Amazon’s ecommerce revenue in the USA, we need to fill in some of this table. Much of its success has to do with its wide-ranging product offering, low prices and a high degree of cross-border shopping from neighboring countries. I pick out the news and ideas you don’t want to miss in all the noise, and give them context and analysis. Over the last couple of years, online retail culture has evolved rapidly, and eCommerce dominance has continued to grow. There you have it, our comprehensive compilation of Amazon statistics. Today, Alexa has become an integral part of how consumers interact with their smart home devices. But clearly, this belongs in any discussion of Amazon’s market share. Once a week, I send a newsletter to 150k people - what happened in tech that actually mattered, and what it means. It has delivered the killer blow to the traditional Cyber Mondays and Black Fridays. As Amazon statistics have shown, there is an influx of consumers into Amazon Prime. On the other hand, 32% trust search engine like Google, 25% rely on a retailer website, 11% of consumers go to other marketplaces, whereas 7% trust social media channels. That clearly wouldn’t mean it wasn’t dominant in the ‘relevant market’. Amazon averages a 74% share of digital transactions in the US. The company ended 2017 with about 44 percent of the market. Notably, having these stats at your fingertips will help you to not only run targeted marketing campaigns but also make smarter decisions and keep pace with global eCommerce titans. Amazon is, without a doubt, the trailblazer of the eCommerce industry. Running the numbers, Amazon has about 35% of US ecommerce. Number of people that own an Amazon Fire TV device: 40 million. That’s to say, the affiliate program has been beneficial to both Amazon and eCommerce entrepreneurs. Clearly, the Amazon associates program and the FBA provide insights into Amazon’s growing dominance. Overall rating ☆ ☆ ☆ ☆ ☆ Please select number of stars. The next biggest player is eBay, which takes a […] To reap maximum benefits, you need a leading eCommerce platform for small businesses and a well-orchestrated customer acquisition strategy. But another important strand is that a regulator doesn’t just look at the share of ‘retail’ (however defined), but at the share of particular segments, and it chooses what definition it wants to use depending on the problem it thinks it’s addressing (and this is a political question, not just an economic one). (As an aside, one should note that the revenue from the third party platform services business is almost twice that of AWS, and certainly pretty profitable; Amazon discloses revenue and profitability for AWS but only revenue for this. Since its inception, Amazon Prime Day has maintained an upward trend. Actually, Amazon reports have shown that many customers start their product search and price comparison on the Amazon website. In fact, the recent data of its monstrous market share are astonishing to behold, and it’s evident that the retail giant is the king of the eCommerce empire. There are many eCommerce platforms for vendors out there that can help you sell products or services online. Amazon US GMV plus the US physical stores (which we need to include now since we’re comparing with physical retail) was roughly $200bn. Factoring in the Amazon Marketplace, there are over 353 million products available on Amazon. This made Amazon the most prominent online retail platform worldwide. Amazon wants to “sink the ship” by not letting Reliance acquire Future’ assets, he said.For more articles like this, please visit us at bloomberg.comSubscribe now to stay ahead with the most trusted business news source.©2020 Bloomberg L.P. 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